The focus of the Equation service is on the development and maintenance of a client's identity. Effective visual identity or branding creates a highly recognisable 'face' for an organisation. Branding is a complex process in which the visual component is vital, reflecting the company's business ethos and aspirations and helping to establish its credibility.
"A visual identity scheme is a series of definitions for all graphic elements: your logo, typography and colours for instance. You could think of it as a kit of components that can be assembled to produce marketing collateral, press advertising or display graphics; in fact any business development media."